"Marc-Olivier did the UI/UX design for the revamped mobile and desktop version of Planetrate.com. The redesign process had many challenges due to the complexity of our platform but Marc-Olivier has always transformed it into a very simple and easy to use design. The redesign looks great and Marc-Olivier is an amazing detailed designer but that's not all; he is also a great design coach that has a lot of useful advice to give from his many years of experience. He delivered a wonderful site and we wouldn't hesitate for a moment to recommend him or work with him again."
ROle
Main UX/UI designer
Project
Dramatically increase trafic on site on all devices and build a strong community of people who like writing reviews about anything.
Context
PlanetRate wanted to rival Yelp and Google Reviews by offering users a Website where they could review just about anything. Since the old platform wasn't responsive, looked outdated and lacks many features, it was decided to go back to the drawing board. I helped the owners make a user-friendly and responsive Website on all platforms and shape their vision into a pleasant user interface.
User research and survey
We sent a survey to the users PlanetRate already had. The goal was to get user experience feedback on the key actions we expected users to take. We then took action in resolving those issues on mobile and desktop alike.
Design system
Comparisons
Old landing page
New landing page
Improvements
The advantages of using PlanetRate are laid out in their own section with a lot more details. Each icon is animated and has a call to action.
The look and feel is more pure with fewer colors.
A video explaining how PlanetRate works is clearly displayed.
The main calls to action Login with Facebook, Login with Linkedin are displayed in larger font.
The logo has been refreshed.
Elements in the top toolbar have been logically regrouped.
The mission of the site is clearly displayed: Trusted Reviews. Smart Decisions.
Testimonials have been moved higher on the page to give them more importance.
Old category page
New category page
Improvements
Filters can now be accessed by clicking on the filter icon.
The look and feel is much simpler.
The pagination is at the top and bottom of the page.
The map was useless and has been removed to bring the content much higher on the page.
The rating of the item is now really prominent.
Testimonials have been moved higher up on the page to give them more importance.
Old landing page on mobile
New landing page on mobile
Improvements
I moved the hamburger menu at the bottom and centered it to make it more accessible.
The look and feel is much lighter.
The login buttons are more accessible.
Animations
Impact
Thanks to the new design, the analytics data clearly showed a significant increase in the number of visits, especially on mobile.
To get feedback, we sent a survey to each registered user. Feedback was overall positive and comments proved that the small animations contributed in making the experience more enjoyable.
To get feedback, we sent a survey to each registered user. Feedback was overall positive and comments proved that the small animations contributed in making the experience more enjoyable.
Reflection
Working directly with business owners makes the design process much direct and easier since you work with the persons who take the business decisions. I really enjoyed shaping their vision into a concrete product while explaining them the UX and UI reasons behind each design decision. I also felt I had a lot of freedom presenting my ideas. Even though PlanetRate was gaining popularity and real traction, owners decided to move on to a different endeavour.
Other projects
