"Marc-Olivier did the UI/UX design for the revamped mobile and desktop version of Planetrate.com. The redesign process had many challenges due to the complexity of our platform but Marc-Olivier has always transformed it into a very simple and easy to use design. The redesign looks great and Marc-Olivier is an amazing detailed designer but that's not all; he is also a great design coach that has a lot of useful advice to give from his many years of experience. He delivered a wonderful site and we wouldn't hesitate for a moment to recommend him or work with him again."
ROle
Main UX/UI designer
Project
Consultant UX/UI designer. I worked with the business owners on this project which was to redesign the old website completely, make it responsive and raise the company visibility.
Challenges
Simplify the registration and the reviews creation process as much as possible to increase registrations.
Research the competition to isolate the marketing advantages that set PlanetRate apart from competitors like Google Reviews and Yelp.
Make the whole site completely responsive.
Results
Thanks to the new design, the number of visits significantly went up, especially on mobile.
User experience feedback was much better and there was a significant increase in user participation.
Based on comments, animations added to the site contributed in making the experience more enjoyable.
User experience feedback was much better and there was a significant increase in user participation.
Based on comments, animations added to the site contributed in making the experience more enjoyable.
User research and survey
We sent a survey to the users PlanetRate already had. The goal was to get user experience feedback on the key actions we expected users to take. We then took action in resolving those issues on mobile and desktop alike.
Design system
Comparisons
Old landing page
New landing page
Improvements
The advantages of using PlanetRate are laid out in their own section with a lot more details. Each icon is animated and has a call to action.
The look and feel is more pure with fewer colors.
A video explaining how PlanetRate works is clearly displayed.
The main calls to action Login with Facebook, Login with Linkedin are displayed big.
The logo has been refreshed.
Elements in the top toolbar have been regrouped logically.
The mission of the site is clearly displayed: Trusted Reviews. Smart Decisions.
Testimonials have been moved higher on the page.
Old category page
New category page
Improvements
Filters can now be accessed by clicking on the Filter icon.
The look and feel is much simpler.
The pagination is at the top and bottom of the page.
The map was useless and has been removed to bring the content much higher on the page.
The rating of the item is now really prominent.
Testimonials have been moved higher up on the page.
Old landing page on mobile
New landing page on mobile
Improvements
I moved the hamburger menu at the bottom center to make it more accessible.
The look and feel is much lighter.
The Login buttons are more accessible.
Animations
Other projects
